The days of the static business website may be numbered as more and more businesses opt for a website using a CMS (content management system). Systems such as WordPress, Joomla and others are rapidly growing in popularity. What is it that makes CMS websites so much more attractive than conventional static websites? First lets look how Wikipedia define CMS and then cover the advantages provided by such a system.
Software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust CMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. – Wikipedia
Content Management Systems
Content management systems provide a structure for your site, into which you or your web designer can put any content that you need. A CMS allows you to create, publish, edit and manage website content, as well as conducting site maintenance, from a central “control panel” page. Depending on which CMS you use, you may also be able to use the system to index content, process content submitted by other users and deploy content in a personalised way to your visitors — for example, by letting people select a custom skin or choose from different language options.
Content management systems are available to handle any kind of web content, from text, images and video to software applications. Content management systems also deliver content from a backend database, making them ideal for e-commerce sites that could potentially contain hundreds if not thousands of individual products. While some systems are commercial and require a fee, others (such as WordPress, Drupal, Joomla) are open-source and free for anyone to use.
Traditional static websites must be coded in HTML and CSS before being uploaded to a server. The key advantage of a CMS site for many people is that little or no coding knowledge is necessary: the CMS software automatically renders the content into the appropriate code. This allows business people to take over the content and running of their websites directly, rather than being forced to outsource their sites, restrict themselves to only the most basic website functionality; or devote valuable time and resources to training staff or themselves in the coding skills required to build the sites they really want.
A CMS removes the technical hurdles that historically have impeded small business owners from building their own sites, giving you complete control over your own site and content and allowing you much more freedom in the range of content you can deploy.
Even for those who are skilled in coding websites can benefit from the time that a CMS can save. Using a CMS cuts down the time it takes to deploy content. Instead of having to spend countless hours coding the site from scratch or waiting for someone else to complete the code, a site based on a content management system lets you publish new content immediately. Although due to the fragmented nature of CMS template systems, the initial design of a bespoke CMS site will typically take longer to develop than a static website, the long term time savings of a CMS are not to be underrated.
Another major advantage of CMS sites is that they make search engine optimisation much easier. Search engine optimisation is a collection of techniques that push your site further up the page when users search for particular words and phrases. Research has shown that most people do not bother to look at more than the first few results, let alone click through to the second page. This means that if your site is too far down the list, you won’t get the traffic you deserve. Your page ranking can make the difference between success or failure as a business — especially if your business relies on e-commerce. That’s where SEO comes in.
To optimise your page, you can add keyword-rich, good-quality text content, include keywords in the site’s code (meta tags) and tag images and videos on your site with appropriate keywords. All this is much easier on a CMS site. Even more important is refreshing your content. The more frequently your site is updated, the higher your page ranking will be; fresh content makes a site more valuable to visitors, so they tend to be ranked higher on Google and other search sites. Updating a conventional site regularly can be a chore, but with a CMS website it’s easy to amend existing content and upload new material.
If you have any questions regarding CMS systems or are considering moving from a static site to CMS based system, please do not hesitate to contact us
and we’ll be happy to answer any questions you may have.
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